Unilever Shakti

 Essay on Unilever Shakti

1 . Exactly what the key popular features of Shakti? What are its positive aspects and exactly what are its downsides? Key features of Shakti are:

•Shakti is usually an project which enables women in rural India to become able of earning livelihood and play a role in their family well being •Shakti involves woman to do door to door selling from the branded goods •Shakti enabled large conglomerate to sink into into the untrained rural industry of India. •It involved women/entrepreneur to generate relationship with customers and supply them the items they require Strengths:

•It gave opportunity to the agricultural women to earn sustenance themselves and increase their quality lifestyle •It offers helped community by making the branded and quality merchandise affordable. •Created awareness about the credit rating facilities, net and made villagers receptive to quality brands. •Helped a global firm to trade its products inside the remote and un drawn on market without much branding work Negative Aspects:

•It is incredibly tough and time consuming to develop a new marketplace from the ground up •Huge opportunities required to train the business people and convince local authorities to permit this program to perform

2 . Can businesses of course profitably serve the bottom-of-the-pyramid market? Can they beat the local businesses in this market segment? Business cannot provide the entire lower part of the pyramid but they can easily extend all their reach for the very profound. The market offered by the Shakti team is definitely one which is inaccessible and has low business potential. So getting profitability is unquestionably not easy. Likewise the suggestions costs required is very huge in order to train the entrepreneurs and convince the neighborhood authorities. Yet over the time there is certainly probability of serve the underside of pyramid profitably. Yes they can overcome local organizations in this marketplace mainly because with the deeper penetration, personal touch and less difficult accessibility of the products to the consumers. The standard of the products would certainly entice the customer to...


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