Slanket Example

 Slanket Case Study Essay

Marketing

Slanket: Case Study

Brief summary

The most important target for Slanket (a sleeved blanket product) is to build a new marketing strategy that not simply reserves current market share, yet increases Slanket's position inside the sleeved blanket market. The primary impediment to achieving this goal can be described as competition manufacturer called Snuggie which has successfully penetrated and consumed a lot of the sleeved umbrella market with an inferior product. The best solution for Slanket to get back its market position and increase its market share in the industry is to create revenues via online revenue while applying strategies to keep costs down.

Difficulty Analysis

The main mission of Slanket is to set a fair revenue target, and implement a clearly defined strategy with objectives that can help Slanket in meeting their very own expectations. Snuggie, a competition item with a finances substantially larger than Slanket's is the main obstacle that impedes Slanket from getting their income target.

Solution Examination

Outline:

Option 1: Slanket can produce revenue by increasing their particular internet sales by implementing certain strategies or on the net services to direct customers towards their product. To hold costs fairly low they must apply Slanket's cost effective on the net transaction program (in which in turn Direct Agents are hired) which is an already performing structure with the company's internet sales. Yet , implementing this tactic may enhance Slanket's expenditures without creating increased earnings.

Alternative a couple of: A market technique that produces new customers simply by implementing a marketing strategy that focuses on Slanket's superior sleeved blanket and customer satisfaction based on customer's testimonials (Exhibit three or more Product Design & Client reviews). The key deterrent of this strategy is definitely determining the marketplace or customer base of the Slanket, and finishing that the customer not only wishes a superior merchandise, but will shell out the...


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