Department Stores

 Essay upon Department Stores

Case one particular

Macy's Department Store Repositioning

Jingjing Li

BUS 2275 Business Strategy and Simulation–Section 050

Instructor: Anish Bania

Due Date: Jan of sixteen, 2013

Table of Items

Executive Summary2

Statement of the problem/opportunity/and objectives2

Analysis of the situation2

Exterior and internal2

Porter's five –forces model3

1 . The threat of new entrants. a few

2 . The bargaining power of buyers. three or more

3. The bargaining benefits of suppliers. four

4. The threat of substitute products. 4

your five. The intensity of the competition among rivals in an industry4

Unique and a lasting competitive advantage4

Identification and evaluation of alternatives5

Macy's Future5

Business Summary

Because the global economic depression happened, the regular department stores had been experiencing constantly declining sales and market share. Also, the conventional department stores industry is between mature and decline stage of life cycle. Macy's changed elements of their strategy and consolidation that focuses on localizing supervision, strengthening provider relationships and providing products and customer service based on local buyer preferences. Yet , the loan consolidation was not with problems. With dealing these kinds of problems Macy's changed areas of the strategy as subsequent: * Continuous to adjust its portfolio of store.

2. Focusing on Style.

5. Continuing to build up and debut Macy's non-public labels in bedding, outwears etc . 5. Increasing nationwide advertising with emphasis on fashion and support. Statement with the problem/opportunity/and targets

The custom department stores had been one of the areas strike by the economic depression. While some companies dropped recently supported causes and applications, Macy's acquired more income and business through repositioning strategy and consolidation, in spite of the tough economic instances. Analysis with the situation

Exterior and internal

Macy's is a type of traditional mall, and...


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