THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS as well as UNIVERSITIES IN GHANA. AN INSTANCE STUDY OF UNIVERSITY OF EDUCATION, WINNEBA.
1 . zero WHAT IS PR
Public Relations (PR) results from a convicted and thoughtful connection process that recognizes that favourable general public opinion, interest and support is certainly not achieved by incident. It recognizes a great deal of hard work since success depends on making certain nothing takes place by probability. This is probably due to the inevitable growing complexity on the planet and its conversation channel and our Ghanaian society specifically.
Every corporation either gives a service or perhaps direct sales of products to its publics. This really is regardless of whether the business is state owned or else. This presupposes that every business has its own identified publics that deals with daily basis. This is when PR also comes in.
According to the Uk Institute of Public Relations (IPR), PR is actually a deliberate, prepared and continual effort to establish and maintain goodwill and common understanding between an organization as well as publics. It happened in 1999 the Company added one more version towards the definition which can be on status вЂ“ Pr is about standing, the results of what you are, what you say, what others say about you. Advertising practice is known as a discipline, which in turn looks after reputation вЂ“ the goal of earning understanding, support and influence public opinion.
Edward Bernays, the grandfather of PR in america sees Public Relations practitioner while an utilized sociologist whom advises clients or organisations on interpersonal attitudes and action to be taken to succeed the support of general public upon which the viability from the employers and clients rely (Harrison, 2000).
Cutlip, Middle and Broom (1985) happen to be of the watch that " Public Relations is known as a management function that establishes and preserves mutual helpful relationships between an organization plus the publics on which its success or failure dependsвЂќ
Ruehl describes public relations while " Pr is what pr doesвЂќ
" PR practice is the skill and sociable science of analyzing styles predicting their particular consequencies, counseling organizations frontrunners and applying planned programs of action which serve both the organization and the banal interestвЂќ (World Assembly of PR, South america City, 1978)
Canfield (1952) in different term inner perform, upholds this kind of perception of Public Relations while " a social beliefs of management expressed in policies and practice which can be communicated towards the public to obtain its understandingвЂќ
Philip Kitchen (1977) in the book Public relations; Principles and Practices came out with a revelation that over five-hundred Public Relations definitions exist; on the other hand a number of common themes are all around as follows;
- Public Relations is essentially a interaction function nevertheless the emphasis is definitely on the two- way mother nature of the communication process.
- Public Relations is involved with building and keeping mutual understanding (goodwill) between an organization and its particular group of people (publics).
- Public Regards serves as a brilliant function inspecting and interpreting trends and issues inside the environment that may have potential consequences pertaining to an organization as well as its stakeholders.
Jogging through these definitions is the fact that, the practice is basically in promoting shared understanding, connection and goodwill between an organization and its publics. Such a problem, needless to say is usually indispensable towards the success of every establishment which include higher education. It must be noted that this condition is premised over a two-way conversation system with inward and outward actions.
An organization has to be able to speak its ideas and actions to the general public and at the same time, the population thinking and attitude has to be communicated for the organization to be able to evolve suitable policies. It is far from enough that the...