Customer Behavior Analysis of Ikea

 Customer Tendencies Analysis of Ikea Dissertation

IKEA Customer Behavior Research

Customer behavior


Exec Summary1

Business Background1

Objective and Focus of This Examine 2



5. Perception3

5. Buying theory 4

2. Learning theory6

* Motivation7

* Attitude8

* Reference group and social media 9

* Gender10

* Sociable class11

* Subculture12

* Culture13

Interesting Findings13

Advertising Implication16


Executive Synopsis

IKEA was chosen as the target business to study their consumer behavior due to its large brand recognition and large buyer base. 12 young respondents, who are mostly from our close friends, are picked to do the depth-interview. Base on the info collected from the interviews, quotes are viewed by the theories, including belief, buying theory, learning theory, motivation, attitude, reference groupings and social websites, gender, sociable class, subculture and traditions. Besides, a lot of interesting and meaningful findings which can not be explained by the theories will be summarized too. Accordingly, recommendations are brought up derived from the findings throughout the interviews, which include recommendations to brand photo, customer ease and support, membership and defective zone.

IKEA firm background introduction

IKEA which was founded in Sweden in 1943 is an international house products store. IKEA patterns and provides almost all kinds of ready-to-assemble home furniture as well as residence accessories. It truly is famous for the fashionable system designs about different types of equipment and home furniture, often connected with a made easier environmental-friendly interior design. The initially IKEA shop was opened in Г„lmhult, SmГҐland in 1953 even though the first retail outlet outside Sweden was opened in Norway(1963). Since then that started magnitude itself into other countries. The extension was much faster coming from 1990s to 2000s. Towards the end of 2009 financial season, IKEA group had 267 stores in 25 countries. For Chinese language market, you will discover 9 stores has exposed in landmass China, 5 more underneath construction and 3 retailers in Hk.

Objective and focus of this study

From this project we all expected to find out IKEA's consumers' behavior which could explained by the theories we have learnt. Although studying the info we accumulated from our participants we aimed at finding out the most popular characteristics as well as the interesting habit which is not covered by existing hypotheses. After solving those emails we aim to understand customer behavior deeply and appear some tips for IKEA.


According to the targets stated above we propose to use a depth-interview to fulfill the objectives. Screening was applied for choosing the target respondents, where protected age coming from 20 to 30 and included both white-collar and students. Accordingly, total number of respondent is 12 that happen to be 7 males and 5 females. The average income is about HKD10000-20000. Amongst our participants, 3 of which had wedded and residing in their own house while other 9 will be single which will 3 of these living with their very own parents plus the other 6th rent a flat for living. During the interview, we managed the time within 45 minutes for every single one, and encouraged participants to provide comprehensive opinions and personal experience for the questions we prepared prior to. Meanwhile, we all tried to investigate more profound reasons why that were there these opinions, how the motivations came out and what habit related to order as well. We might discover some opinions from them about how they presume of IKEA's products, and service. The results might be out of expectations. After the in-depth interview, we viewed the data based on the ideas we learnt and deducted the interesting findings.


1 . Perception

Perception influence consumers' behavior, it is a method by which people select, coordinate, and translate these sensations. According to our respondents, to get...

References: 1 ) Consumer habit: buying, having, and beingВ | Michael 3rd there’s r. Solomon| Global Edition| 10th Edition

2 .


4. Reuters (January 8, 2008)В IKEA mulls partnership with Bosnia furniture manufacturer

5. " Marketing management| Philip Kotler, Kevin Isle Keller. ” 14th Edition


Consumer Habit Essay

Introduction Kellogg's organization invented simply by William Kellogg in 1894 is one of the major producer of ready-to-eat-cereal and leader manufacturer of convenience foods that exist across South…...

Essay upon Youth Lifestyle and Consumerism

The partnership between youth culture and consumerism is rapidly growing stronger everyday. In today's world, many youth cannot distinguish between " wants" and " needs", and our capitalist economy frequently…...

Which Country Will Own The 21st Century Composition

п»їBBB4M Mr. O'Connell Habib Judge 02/18/15 Which Country Will Have your own 21st Century? Which nation will own your 21st century is an extremely…...

Ten Important Principles to get Successful New Consumer Goods Essay

Ten Important factors to Good New Buyer Products Street J. Anderson Creating and launching new items successfully basically easy. В In fact , the industry background for…...

The Canadian Food and Beverage Market Essay

The Canadian Market Market Size: The citizenry of Canada is 33. 5 million. " Canada's current annual population progress rate can be 1 . 238%, or…...

Accouting 305 Essay

Group Assignment |1 Economical statement research Group Project Lecturer: Mister. Ph?m S? Long Category: FB0607 Nguy?n Ng?c Huy – FB00358 Phan Thu H??ng – FB00095 Tr?n Ho?ng…...

Hispanics Healthcare Issues in Texas Dissertation

Hispanics Healthcare Issues in Texas Jose Rodriguez Excelsior College HSC320: Medical care Issues in Culturally Varied Populations Craig Owens The spring 24, 2011 Hispanics…...

Creative Publishing Fear Composition

FEAR. Starting the book ‘Raw' written down by simply Martin Crowe my eyes fixated on the subsequent words, " Fear. That emotion I have fought all…...


LEONARDO DAVINCI'S EQUIPMENT GUN HISTORY OF INVENTOR AND TECHNOLOGY: Leonardo came to be on 04 15, 1452. He is generally known as one of the best…...

Whats the Proces It is advisable to Become a Officer Research Newspaper

Phase a couple of Individual Task CJUS141-03 Michelle Perman Professor Nici May possibly 30, 2011 RE: Police Qualifications I selected to do my…...