Marketing Administration Assignment

 Marketing Management Assignment Essay

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE OR UNIVERSITY

FACULTY OF ACCOUNTANCY, FINANCE AND ORGANIZATION

ACADEMIC YEAR 2014/2015 SESSION 1

BACHELOR OF COMPANY ADMINISTRATION (HONOURS) YEAR a couple of

BBDT2073 ADVERTISING MANAGEMENT

GROUP WRITTEN TASK

TITLE: _____DUTCH LADY MALAYSIA_____

LECTURER/ TEACHER: ____MR. LIM CHIN HOCK____

DATE OF SUBMISSION: _______17 JUN 2014_______

TUTORIAL CATEGORY: GROUP: _____GROUP 1, 8, 9_____

Company Background

The storyplot of the Dutch Lady was started via 50's that is after the Ww ii. In yr 1954, a trading business called Friesland (Malaya) Pte Ltd was formed to market sweetened condensed dairy imported from its parent organization of Netherlands in Malaya and Singapore. There are several brands that was obviously a certain Nederlander Baby brand. After came to 60's, Pacific Milk Sectors (Malaya) Sdn Bhd was incorporated in Malaysia. Once year 1968, it was converted to a public business and it is the first milk company that successfully listed in the Bursa Malaysia also known as the Local Stock Exchange. After 7 years that is in the year of 75, the brand of Pacific cycles Milk Sectors Berhad changed to Dutch Baby Milk Sectors (Malaya) Berhad in order to avoid distress the name of company in the control and market and their key product was Dutch Baby Sweetened Compacted Milk. In 1984, the manufacturer name was changed once again from Nederlander Baby to Dutch Girl for item positioning purpose. The mission of the Nederlander Lady Milk Industries Berhad is to ensure that the Malaysian move ahead in life with trusted daily nutrition. With all the vision is to further improve their situation as the main dairy firm, driving progress. Apart from this, you will discover about twenty-two, 000 staff with 90 productions lines and product sales locations in 25 different countries. Because the Dutch Lady Milk Sectors Berhad is known as a part of Hoheitsvoll FrieslandCampina, therefore it will attain support in the parent Company. Which indicate Dutch Woman Malaysia can easily have the benefit for global purchase services as the Research and Development device which has about 400 researchers help make sure the quality of these products and techniques are good. There are a few competitors of Dutch Girl Malaysia which can be Giant Nestle and Fonterra. But , as a result of Dutch Woman Malaysia truly does hold a niche when it comes to dairy, therefore they may have more concern. It was likewise the 1st company to launch the growing up milk method range in 1988 and promoted as Dutch Lady 123, Dutch Woman 456 and Dutch Woman 6+. This year, Dutch Woman is leading the market talk about in the developing up dairy segment with 40 percent of the business. The milk products manufacturer of Dutch Female targets to obtain its business in the growing milk section with the launch of the enhanced formulation of the Dutch Female Growing Up Milk. They will developed the improved formula and make DHA even more readily and simply available for contributing it to the children's proper diet. As a result, the brand new formula was projected to improve the company's earnings because the dairy segment was one of the biggest income contributors. Besides that, Dutch Lady Dairy Industries Berhad is on course to achieve it is RM1 billion revenue concentrate on in the financial year ending December 23, 2013. The corporation also disclosed the earnings of RM810. 65 mil in the year finished December 23, 2011, while the revenue in the first 1 / 4 ended March 31, 2012 was RM214 million. In year 2013, Dutch Girl had accomplished most of all years. Lastly, the organization had acquire a lot of accolades, for example , NPC productivity 2004, ISO 9001: 2000 that may be Quality System Certification, The reader's break down superbrands gold award 2007, Halal certification for neighborhood and international market, The Hazard Analysis and Important Control Level (HACCP) documentation, ISO 14001: 2004 that is certainly Environmental Management (EMS) and OHSAS 18001: 1999.

Evaluation of marketing environment (PEST)

Political forces

Prime Minister of Malaysia Datuk Seri Najib Razak provides...

References: 1 ) Borneo Post Online, 2011. Dutch Woman aim to expensive share with new milk formula. Available by:. [12 Jun 2014].

2 . Daily Express, 2014. Minimum income come into result. Available coming from:. [2 July 2014].

3

4. Dutch Lady, 2013. Success story: company criteria and accomplishments. Available by:. [14 Jun 2014].

5. Dutch Lady, 2013. The Dutch Lady story. Available by:. [12 Jun 2014].

6. Liew, H. 2014. Live Weblog: Malaysia Budget- As it Occurred, SaveMoney. Offered from:. [11 Jun 2014].

six. New Straight Time, 2013. Dutch Girl closes in on RM1b mark. Readily available from:. [12 Jun 2014].

eight. The earnings reserve, 2013. Dutch Girl set to boost prices simply by 5%. Available from:. [2 September 2014].

on the lookout for. The Superstar Online. Nederlander Lady net profit straight down 20% to RM23mil, 2014. Available coming from:. [13 Jun 2014].

10. The Star On the web. Dutch Girl to maintain 2014 capex at RM18mil, 2014. Available from:. [13 Jun 2014].

12. The Star On the web. Malaysia is actually inflation up 3. five per cent in March - Organization News | The Celebrity Online, 2014. Available by:. [11 Jun 2014].


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